White Lotus star Charlotte Le Bon fronts the latest campaign for Jacquemus, promoting the label's Valérie handbag, named after designer Simon Porte Jacquemus' late mother.

Porte Jacquemus took to social media to share the news, posting 'I'm very moved to introduce my new bag, named after my mother... In this first campaign, a reflection of her spirit, always with a touch of humour and poetry. Le Valérie with Charlotte Le Bon'.